Branch is a tree—rich, strong, and full of possibilities. At the heart of this tree is something fundamental: user experience. Every great technology company knows this.
At Branch, user experience is our heartbeat. It’s where every branch begins and ends.
Now, each branch on this tree represents something critical to marketers everywhere:
• Attribution
• Deep Linking
• Cross-Platform Consistency
• Data-Driven Decisions (Analytics)
Each branch represents a fundamental need for marketers.
📍 Attribution — Knowing exactly what drives conversions.
📍 Deep Linking — Getting users where they need to be, instantly.
📍 Journeys — Creating seamless cross-platform user paths.
📍 Analytics — Turning numbers into actionable insights.
📍 User Experience — The foundation that holds everything together.
Attribution
Think about marketers. They’re explorers navigating unknown territory. They need clarity to understand exactly how users move through their ecosystem. They need precision. They need insights. Branch delivers this through accurate, multi-touch attribution models, cross-platform tracking, and deep linking.
I simplified. I designed intuitive onboarding so marketers could easily set up attribution tracking without feeling overwhelmed. Clear tutorials guided users through each step. Dashboards were redesigned—made simpler, friendlier. No confusion, only clarity. Before, attribution felt complicated. After, it felt natural.
I designed:
✅ Intuitive attribution dashboards — Focused on clarity, segmentation, and real-time filtering.
✅ Guided onboarding — Step-by-step setup that eliminated confusion.
✅ Project-based views — Marketers could analyze campaigns individually without data overload.
Deep Linking
Marketers want their users to reach exactly the right content at exactly the right time. No hurdles, no unnecessary steps. They need robust, reliable, customizable deep links. Links that work seamlessly, even if the user hasn’t installed the app yet.
I crafted a new way to create deep links—simpler, quicker. I worked to integrate these powerful links directly into tools marketers already use—like Slack, Chrome, and even QR codes. Previously, creating these links required technical knowledge. Now, with a few clicks, deep linking became accessible to everyone.
What I designed:
✅ A simplified deep link creation flow — No jargon, just action.
✅ Deep linking integration into Slack & Chrome — Marketers could generate deep links from tools they already use.
✅ QR codes for deep links — Bridging offline and online experiences.
Cross-Platform Journeys
In today’s world, users expect a seamless experience—whether they’re on their phone, tablet, or computer. Marketers need a unified journey across every device. Branch makes sure every touchpoint is connected, consistent, and intuitive.
What I designed:
✅ A unified cross-platform experience — No broken journeys, just seamless transitions across devices.
✅ Personalized user journeys — Marketers could customize how users moved through different touchpoints.
✅ A single dashboard for tracking all journeys — Clear, actionable insights.
I worked on features ensuring marketers could easily manage and track user journeys across platforms. I made sure that marketers never lost sight of their customers, no matter which path they chose. The experience felt smooth and consistent—everywhere.
Data-Driven Decisions (Analytics)
Finally, data. It’s not just numbers; it’s insight, clarity, vision. Marketers need data that’s accessible, customizable, visual, and actionable. Data drives decisions. Decisions drive success.
I rethought analytics at Branch. Filters became more intuitive. Data segmentation felt simpler. Visualizations were clear and engaging. I created an environment where marketers didn’t just view data—they understood it. Before, data felt distant. After, it felt personal.
What I designed:
✅ Customizable reports — Marketers could filter, visualize, and export insights with ease.
✅ Real-time updates — No more waiting — insights were instant.
✅ One-click exports — CSV, Excel, PDF — all ready to go.
Beyond this… built my first design system
But the journey didn’t stop there. I built design system that unified how Branch looked and felt. Brand identity became consistent, memorable. Whether it was onboarding, dashboards, third-party integrations, or even the web pricing page—I made sure the user experience was unified, cohesive, powerful.
What I designed:
✅ Design Systems — Creating consistency across every interface.
✅ Brand Identity — Ensuring Branch felt like one seamless product.
✅ Web Pricing & Value Communication — Making sure Branch’s value was crystal clear.